The Taste of Mountain View
Merchant/Restaurant Information and Application for
Wednesday, June 14th, 2023 ~ 4 pm to 8 pm

We Bring the Customers to You!
There is No Fee for your business to Participate!

Please scroll down for the On-Line Application.

The Mountain View Chamber of Commerce is excited to invite your business to participate in our annual Summer Taste of Mountain View Food, Wine & Beer Walk Event on Castro Street. Downtown Mountain View is a renowned magnet for Foodies, Wine, and Beer aficionados alike with cuisines from around the world. This event brings over 500 attendees together to sample wonderfully diverse bites paired with delectable Wines and Beers over 8 blocks of Castro Street. At our last Taste event in November of 2022, we had close to 600 attendees.

For participating local businesses, this is a fantastic opportunity to showcase your store or restaurant, gain exposure, and cultivate patrons. You are also free to sign up new members to your mailing lists, offer coupons, or provide giveaways, discounts, information, or incentives.

Attendees can purchase tickets now in advance online or onsite at the Civic Center Plaza Ticket tables on the day of the event. Ticket cost is $50 pre‐sale/$65 on‐site for food & drink combo tickets and $30 pre‐sale/$35 on‐site for food-only tickets. IDs will be checked on‐site and wristbands assigned. Tasting glasses and plates are provided at check‐in tables. The event is hosted by the Mountain View Chamber of Commerce and the Downtown Business Association.

HOW DOES THE EVENT WORK?  All merchants/restaurants who sign up will be placed on an event map. Attendees will check in at the ticket table in the Civic Center Plaza. They will be given a program with a map of all participating businesses, a tasting glass, a swag bag, and a wristband showing that they have been ID’d.  Attendees stroll the street while visiting the merchants/restaurants on the map and sample food, wine, or beer inside the businesses. For all merchant locations, we will be providing all the wine, beer, and a representative or volunteer to pour the tastes in your business. For all restaurant locations, we ask that you pour your own wine, beer, or signature cocktail and provide up to 500 samples/tastes of some food. If needed, we can provide you with the wine/beer.
No alcohol can be consumed on the street.

IF YOU ARE A RESTAURANT/BAR – (If you have a type 20 or 21 ABC permit, you cannot participate). We ask that you invite your own wine or beer rep to pour in your location and bring their product. We will include your wine or beer rep’s logos on the website and program if desired.  We will provide you with the following:  special event ABC (alcohol) permit which costs us $75/location, inclusion on the event program/map, advertising pre-event, signage for the day of, balloons outside your location, swill buckets if needed, staff to drop off and pick up equipment and 2 complimentary tasting glasses and tasting tickets (valued at $100).  Before the event, we will need you to fill out an ABC type 231 surrender permit just for the area/table in your location where the event wine or beer will be served. This document will allow you to have 2 ABC permits at once in your location, your normal operating license, and the temporary license for the 4 hours of the event. Our team will help you with this process and we will file the temporary permit for you. For all participating restaurants, we are asking that you prepare at least 500 tastes/bites for the duration of the event. We will be providing you with a stipend after the event to help offset your hard costs of participation.

IF YOU ARE A RETAIL/SERVICE BUSINESSES- We supply you with the following: wine or beer for the evening to pour, the special event ABC (alcohol) permit which costs us $75/location, inclusion on the event program/map, advertising pre-event, signage for the day of, balloons, swill bucket, staff to drop off and pick up equipment, 2 complimentary tasting glasses and tasting tickets (valued at $100).  If you have a winery or brewery that you would like to have poured in your store, you can contact them directly and let us know the contact person and we will follow up with them and include their logo on the website and in the program and get them all the information they need to participate in the events.

HOW ELSE CAN MY BUSINESS BENEFIT? Get more exposure by doing the following, see the Sponsor page on the website, and get your business name/logo placed on the event postcards, poster, ads, website, and program. Get your business name/logo printed on over 600 tasting glasses, first come first serve and we also provide you with additional complimentary tickets. We will have banners placed at the Ticket table locations with logos as well.

Once we receive your application we will email you a status letter within a few days.  We will then email you a participant packet with relevant set-up information prior to the event. Please email us at Info@TasteofMountianView.com and/or you can call Steven Restivo at 415.269.5288 or the Chamber at
650-968-8378. Get your neighbors involved!  Thank you!

The Taste of Mountain View
Winery/Brewery Information and Application
Wednesday, June 14th, 2023 ~ 4 pm to 8 pm

We Bring the Customers to You!
There is No Fee for your Winery or Brewery to Participate!

Please scroll down for the On-Line Application.

The Mountain View Chamber of Commerce is excited to invite your Winery/Brewery to participate in our annual Summer Taste of Mountain View Food, Wine & Beer Walk Event on Castro Street. Downtown Mountain View is a renowned magnet for foodies and wine/beer aficionados alike, with cuisines from around the world. This special event brings over 500 attendees together to sample wonderfully diverse bites paired with delectable wines/beers over 8 blocks in the Downtown area.
The event hours are 4 pm to 8 pm.

In November 2022 our Taste event attracted over 600 upscale attendees in 20 different sampling locations. For wineries, we ask that you bring at least 5-6 cases of wine to sample at the event, and for breweries, we recommend bringing the beer in 6-pack bottles for the sampling. We highly recommend sending a representative to pour your wine/beer and speak about your product to the attendees directly. Your reps cannot sell the wine/beer on-site although they can take orders for post-event delivery. If you are unable to send a rep, we are happy to get the wine/beer and pos materials shipped to us and have our volunteers pour it!

BENEFITS OF PARTICIPATION INCLUDE:  In addition to exposing your wine/beer to upscale tasters, you will also receive logo inclusion and a link on the official event website and you will be featured in the event program! The event is being promoted and marketed Bay Area-wide, via social media, print, and radio. Please contact us if there is a specific photo or message you would like us to share. The event publicity and advertising are currently in full swing and will include all participating wineries and breweries. The sooner you sign up the more promotion, marketing, advertising, and impressions we can give you. In addition, you will receive two complimentary swag bags with two tasting glasses and two tickets. There is no fee for your winery/brewery to participate!

APPLICATION PROCESS: We accept wineries and breweries until the event is full. This is the application; it does not guarantee acceptance. You will be notified of your status within 7 days of us receiving the completed application. Once accepted, you will receive an acceptance email and then prior to the event, you will receive your participant packet with all your setup information. The ABC permit for each event will be in your location when you arrive. If you need the ABC permit before the event, please send us an email request.  Please note that we are usually issued the ABC permit the week of the event. You can email us anytime at Info@TasteofMountainView.com

INSURANCE REQUIREMENTS: All wineries/breweries participating in the event need to have $1,000,000 of liability insurance and need to forward us a copy of the certificate. We must receive your certificate of insurance prior to the event.

ICE: We can provide you with a 10lb bag of ice for the event. The ice will be available to you when you check in on-site.

HOW DOES THE EVENT WORK?  All merchants/restaurants (tasting locations) who sign up will be placed on an event map. Attendees will check in at the ticket tables in the Civic Center Plaza. They will be given a program with a map of all participating businesses, a tasting glass, a swag bag, and a wristband showing that they have been ID’d. Ticket cost is $50 pre‐sale/$65 on‐site for food & drink combo tickets and $30 pre‐sale/$35 on‐site for food-only tickets. Attendees stroll the street while visiting the merchants/restaurants on the map and sample food, wine, or beer inside the businesses. For all locations, we will be providing all the wine, and beer and a representative or volunteer to pour the tastes. No alcohol can be consumed on the street.